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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

International Marketing Strategy | International Business

International Marketing Strategy

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Paper Code: 
FTM-401
Credits: 
3
Contact Hours: 
45.00
Objective: 

The Course attempts to provide to the students the knowledge of the strategies to sell their products effectively in the international market and various pricing policies adopted for the same.

10.00
Unit I: 
International Promotion Strategy:

Advertisement, Personal Selling, E- Marketing, Trade Fairs and Exhibitions; Promotion Mix.

10.00
Unit II: 
Overseas Marketing Research:

Meaning, Importance of Marketing Research for Foreign trade, Research process, Evaluation of Sources.

6.00
Unit III: 
Marketing of Services:

Characteristics of Services, Services export from India, Service sector – Entry into foreign markets, Major barriers to trade.

10.00
Unit IV: 
Export Risks, Legal dimensions:

Laws relating to International marketing – Protection of Intellectual Property, Shipping of goods; Arbitration and Settlement of disputes.

9.00
Unit V: 
Ethical Issues in International Perspective:

Ethical issues regarding - Marketing, Environment, Safety standards, Human Rights.

Essential Readings: 

1. Kothari Jain Mittal, International Marketing, RBD, Jaipur.

2. Rathore & Rathore, Export Marketing, Himalaya Publishing House, Mumbai.

3. Varshney R.L. and Bhattacharya, International Marketing Management.

4. ICFAI Module of International Marketing.

References: 

1. Francis Cherunilam, International Business.

2. Parasram, Export: What, Where and How.

3. P.Subba Rao, International Business. Rakesh Mohan Joshi, International Marketing Management.

ACADEMIC YEAR: 
2018-2019
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