Coming soon
Global Strategic Management
To help students understand strategy management process that is responsive to rapid changes in an organization’s globally oriented environment and also to help them understand tasks of implementing strategy in a global market.
Learning outcomes: On completion of this paper/course students will-
- Understand about the basic concepts of strategy and strategic management along with its relevance to global business environment.
- Gain knowledge about various aspects related to choice of strategy, portfolio analysis and competitive advantage at global level.
- Identify the global strategic options available at corporate, business and functional level.
- Understand the aspects and issues involved in global strategic implementation and control.
- Acquaint themselves with various Ethical and Social considerations in Global Strategic Management.
Concept and role of Strategy; Strategic Intent: vision, mission, business definition and objectives; Levels of Strategy- Corporate, Business & Functional level, Strategic management process; Concept of Strategic Fit; Leverage and Stretch; Global Strategy and Global Strategic Management.
Choice of Strategy: Concept, process, evaluation of alternatives, decision factors, contingency approach.
Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis.
Competitive Advantage and Core Competence; Blue Ocean Strategy.
Strategic options at Corporate Level: Growth, Stability and Retrenchment Strategies.
Corporate Restructuring Strategic options at Business Level: Porters' Generic Business strategies, Cost Leadership, Differentiation & Focus.
Functional Level Strategies ( Elementary Knowledge only)
Strategy Implementation and Control: Interdependence of Formulation and Implementation of Strategy; Issues in global strategy implementation- Planning and allocating resources; Strategy evaluation and control: Meaning, Process, Techniques; Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.
Ethical and Social considerations in Global Strategic Management: Corporate Social Responsibility (CSR) – Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders.
Corporate Governance in Global Context: An Overview, Management of corporate governance, duties, responsibilities, attributes and liabilities of corporate board.
- Prasad, L M. (1995), Business policy & strategy, New Delhi: Sultan Chand & Sons.
- Azar Kazmi, Business Policy and Strategic Management.
- Ungson, G.R. and Yim-Yu-Wong, Global Strategic Management, M.E. Sharpe.
- Davidson, W.H., Global Strategic Management, John Wiley, New York.
- David F R(1997), cases in strategic management, New Jersey, Prentice Hall
- Porter, Michael E., Competition in Global industries, Harvard University Press, New York,1986.
- Frynas, J.G. and K. Mellahi, Global Strategic Management, Oxford University Press.
- Jauch, L R & Glueck, WF, Business policy and Strategic management, Mc Graw-Hill
- Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi.
