Definition, Scope, Importance of International Marketing, Challenges in International Marketing. Difference between Domestic marketing and International Marketing, International Marketing Environment – Internal and External.
Foreign market selection process, Foreign market entry modes (in brief) - Licensing, Franchising, Exporting, Contract Manufacturing, Turnkey Contracts, Joint Venture, Mergers & Acquisitions.
International Product Planning:
Product planning, Product Mix, Product Adaptation Vs Standardization, International Product Life Cycle
International Pricing Decision:
Pricing Objectives, Pricing Methods, Factors influencing pricing, Export Price Quotations and INCO terms.
Distribution Strategy:
Meaning, Role and Importance, International channel system – Direct and Indirect, Factors affecting Channel choice.
International Promotion Strategy:
Advertisement, E-Marketing, Trade Fairs and Exhibitions.
Overseas Marketing Research:
Meaning, Importance of Marketing Research, Research process.
Marketing of Services:
Characteristics of Services, Services export from India, Service sector- Major barriers to trade.
• Kothari Jain Mittal, International Marketing, RBD, Jaipur.
• Ramaswami and Namakumari, Marketing Management, CBS Publishers, New Delhi.
• Rakesh Mohan Joshi, International Marketing Management.
• Varshney R.L. and Bhattacharya, International Marketing Management, S.Chand, New Delhi.
• Philip Kotler, Marketing Management, Pearson Education, New Delhi.
Links:
[1] https://foreigntrade.iisuniv.ac.in/courses/subjects/international-marketing-management-14
[2] https://foreigntrade.iisuniv.ac.in/academic-year/2021-2022