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PROJECT VIVA VOCE [1]

Paper Code: 
IBG-418
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcome (COs):

               Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

CO 160: To understand the practical aspects of International Promotion and Global HRM.

CO 161: To analyze the different aspect of Marketing Research and Recruitment and selection.

CO 162: To review different aspects of international market segmentation and internal performance management.

CO163: To create short projects and review work on International marketing strategies and global HRM.

CO164: To understand International market and its challenges.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments.

Learning activities for the students:

Self-learning assignments, Effective questions,

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

 

6.00
Unit I: 

Case studies/Student Power Point Presentation/Group discussion/Project work based on International Promotion Strategy and Impact of Globalization on HRM.

6.00

Case studies/ Student Power Point Presentation/Role Playing/Group discussion/Project Work based on Overseas Marketing Research and International Recruitment & Selection.

6.00

Case studies/ Student Power Point Presentation/Role Playing/Group discussion/Project Work based on International Market Segmentation and International Performance Management.

6.00

Case studies/ Student Power Point Presentation /Role Playing/Group discussion/Project Work based on International Packaging and International Training.

6.00

Case studies/ Student Power Point Presentation /Role Playing/Group discussion/Project Work based on International Marketing Control and International Compensation.

Essential Readings: 
  • Peter J. Dowling, Denice E.Welch, Randal S. Schuller, 2002, International Human Resource Management: Managing people in a multinational context, Banglore, Thompson South Western.
  • Ian Beardwell, Len Holden,1995,Human Resource Management: A contemporary Perspective, New Delhi, Macmillan.
  • Kothari Jain Mittal, International Marketing, RBD, Jaipur
  • Rathore & Rathore, Export Marketing, Himalaya Publishing House, Mumbai

 

References: 

SUGGESTED READINGS:

  • John Ivancevich, M. and William, R Glueck: Foundations of Personnel and Human Resources Management, Revised Editiion, m 1983, Business Publications, inc
  • C B Gupta, “ Human Resource Management”.Sultan Chand & Sons,New Delhi.
  • Cherunilam Francis “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi
  • Parasram, Export: What, Where and How, Anupam Publishers

E-RESOURCES:

  • INTERNATIONAL HRM, ASWATHAPPA, McGraw Hill Education

https://www.expresslibrary.mheducation.com/bookshelf [2]

 

  • International marketing, Philip Kotler

https://www.pdfdrive.com/marketing-philip-kotler-kotler-philip-marketing-1-philip-kotler-e40034031.html [3]

JOURNALS:

  • South Asian Journal of Business and Management Cases
  • Marketing Management

 

 

ACADEMIC YEAR: 
2022-2023 [4]

Follow International Business on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://foreigntrade.iisuniv.ac.in/courses/subjects/project-viva-voce-45

Links:
[1] https://foreigntrade.iisuniv.ac.in/courses/subjects/project-viva-voce-45
[2] https://www.expresslibrary.mheducation.com/bookshelf
[3] https://www.pdfdrive.com/marketing-philip-kotler-kotler-philip-marketing-1-philip-kotler-e40034031.html
[4] https://foreigntrade.iisuniv.ac.in/academic-year/2022-2023