Published on International Business (https://foreigntrade.iisuniv.ac.in)

Home > INTERNATIONAL MARKETING MANAGEMENT

INTERNATIONAL MARKETING MANAGEMENT [1]

Paper Code: 
INB 231
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
12.00
Unit I: 
International Marketing:

Definition, Scope, Importance of International Marketing, Challenges in International Marketing. Difference between Domestic marketing and International Marketing, International Marketing Environment – Internal and External.

12.00
Unit II: 
Foreign Market Entry:

Foreign market selection process, Foreign market entry modes (in brief) - Licensing, Franchising, Exporting, Contract Manufacturing, Turnkey Contracts, Joint Venture, Mergers & Acquisitions.

12.00
Unit III: 
International Product Planning:

Product planning, Product Mix, Product Adaptation Vs Standardization, International Product Life Cycle
International Pricing Decision:
Pricing Objectives, Pricing Methods, Factors influencing pricing, Export Price Quotations and INCO terms.

12.00
Unit IV: 
Distribution Strategy:

Meaning, Role and Importance, International channel system – Direct and Indirect, Factors affecting Channel choice.
International Promotion Strategy:
Advertisement, E-Marketing, Trade Fairs and Exhibitions.

12.00
Unit V: 
Overseas Marketing Research:

Meaning, Importance of Marketing Research, Research process.
Marketing of Services:
Characteristics of Services, Services export from India, Service sector- Major barriers to trade.

Essential Readings: 

• Kothari Jain Mittal, International Marketing, RBD, Jaipur
• Rathore & Rathore, Export Marketing, Himalaya Publishing House, Mumbai
• Varshney R.L. and Bhattacharya, International Marketing Management, Sultan Chand Publications
• Francis Cherunilam, International Business, “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi

References: 

SUGGESTED READINGS:
• Parasram, Export: What, Where and How, Anupam Publishers.
• P Subba Rao : International Business(Text and Cases) , Edition 4, Himalya Publication House, Mumbai
• Rakesh Mohan Joshi, International Marketing Management House, Mumbai.

E-RESOURCES:
• International marketing, Philip Kotler
https://www.pdfdrive.com/marketing-philip-kotler-kotler-philip-marketing... [2]
• International Marketing, Rai international University.
https://www.pdfdrive.com/international-marketing-e33406695.html [3]

JOURNALS:
• Indian Journal of Marketing
• Marketing Management

ACADEMIC YEAR: 
2022-2023 [4]

Follow International Business on:

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India Phone:- +91-141-2400160-61, 2397906-07, Fax: 2395494, 2781158

Source URL: https://foreigntrade.iisuniv.ac.in/courses/subjects/international-marketing-management-16

Links:
[1] https://foreigntrade.iisuniv.ac.in/courses/subjects/international-marketing-management-16
[2] https://www.pdfdrive.com/marketing-philip-kotler-kotler-philip-marketing-1-philip-kotler-e40034031.html
[3] https://www.pdfdrive.com/international-marketing-e33406695.html
[4] https://foreigntrade.iisuniv.ac.in/academic-year/2022-2023