Advance International Business

Paper Code: 
IBG 216
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

With retail sector already gaining grounds, this course has been introduced to fill in for the opportunities available in the retail sector by imparting the empirical knowledge of the functioning of retail formats.

Course Outcome(COs):

Course

Learning Outcome

 (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

IBG 216

Advance International Business

CO 65Understand the various modes of entry in international business.

CO 66Identify the various factors influencing FDI and will also gain knowledge about the cost and benefits of FDI.

CO 67Gain understanding about various social issues in IB such as Business Ethics, Corporate Social Responsibility etc.

CO 68Acquaint themselves with advantages, disadvantages, growth and Organization structure of MNC’s.

CO 69Understand the various concepts related to Globalization including the difference between Multinational, Global and Transnational companies.

 

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments.

 

Learning activities for the students:

Self-learning assignments, Effective questions,

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

9.00
Unit I: 
Unit 1

Entry in International Business-Types of International Business, modes of entry- Exporting, Licensing, Franchising, Contract Manufacturing, Turnkey Contracts and Management Contracts.

9.00
Unit II: 
Unit 2

Foreign Direct Investment (FDI)- Meaning,Factors influencing FDI, Reasons of FDI, Cost & Benefit of FDI, FDI in India.

9.00
Unit III: 
Unit 3

Some Social Issues in IB- Business Ethics, Corporate Social Responsibility (CSR) in Business, Environmental issues & Labour issues. 

9.00
Unit IV: 
Unit 4

Multi National Companies (MNC’s) – Definition, concepts, advantages, disadvantages and growth of MNC, Organization structure of MNC.

9.00
Unit V: 
Unit 5

Globalization- Meaning, Effects and Benefits, Multinational, Global, Transnational companies, Factors favouring globalization, obstacles. 

Essential Readings: 
  • Cherunilam Francis “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi
  • P Subba Rao : International Business(Text and Cases) , Edition 4,  Himalya Publication House, Mumbai

 

ACADEMIC YEAR: 
2020-2021
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