Basics of International Business

Paper Code: 
IBG 116
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

The Course aims at equipping the students with the knowledge of the marketing aspect of business and help them learn the marketing mix concepts.

 

Course Outcome(COs):

Course

Learning Outcome

 (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

IBG 116

Basics of International Business

CO 1To understand the importance and scope of international business and identify the main drivers of globalization that has led to the expansion of international business.

CO 2To appraise economic, political, cultural, legal, technological and competitive environments and its influence on international markets.

CO 3To comprehend monetary and fiscal policy and policy implications in the open economy.

CO 4To understand the changing dimensions of international trade and appreciate the role of trade theories in explaining trade patterns in different industries.

CO 5To Study the role international organizations like WTO in regulating global trade and investment.

 

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments.

 

Learning activities for the students:

Self-learning assignments, Effective questions,

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

9.00
Unit I: 
Unit 1

International Business-Meaning, Evolution of International Business, International Business Vs Domestic Business, International business orientations, International Business Decisions, Advantages and problems of International Business

9.00
Unit II: 
Unit 2

International Business Environment– Meaning

Economic Environment-meaning, economic systems-market, command , mixed system

Cultural Environment-meaning, language, religion, values and attitudes, customs and manners

Political and Legal Environment –meaning, political system, international political relations ,political stability ,legal systems, legal jurisdictions

9.00
Unit III: 
Unit 3

Organization of International Business- Types of Organization structure, Centralization, Factors affecting choice of structure ,  Decentralization.

9.00
Unit IV: 
Unit 4

International Monetary System- Pre-Bretton Woods  Period, Bretton Wood System, European Monetary System (EMU),  European Currency Unit (ECU) and EURO.

9.00
Unit V: 
Unit 5

International Financial Institutions- IMF, World Bank, IFC, IDA and ADB -Objective, Functions, Achievements, Recent Developments.

Essential Readings: 
  • Cherunilam Francis “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi
  • P Subba Rao : International Business(Text and Cases) , Edition 4,  Himalya Publication House, Mumbai

 

ACADEMIC YEAR: 
2020-2021
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