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Business Environment
This paper helps to understand the overall business environment and evaluate its various components in business decision making.
Business Environment-The concept, significance and nature of Business Environment. Environment Scanning: meaning, nature, scope and process of environmental scanning, Interaction between internal and external environments. Globalization trends and challenges.
Political environment- Types of political systems
Economic aspect of Indian constitution: preamble ,directive principles, fundamental rights, centre state relations
Economic environment- concept and features of various economic systems, impact of liberalisation and privatization on Indian economy, New Industrial policy and industrial licensing, monetary and fiscal policies.
Legal Environment- Company Regulatory Legislations in India, FEMA, EXIM Policy ,Consumer Protection Act 1986, Right to Information Act 2005, Competition Laws, IPR(general concept)
Technological Environment and international environment – source of technological dynamics, appropriate technology, technology adaption –globalization, transfer of technology, TO(main provision and functions)
* Case studies related to entire topics are to be taught.
- Justin Paul, Business Environment, Tata McGraw Hill Publishing Co. Ltd., 2008
- Francis Cherunillam, Business Environment, Himalaya Publishing House.V.
- Shaikh Saleem, Business Environment, Pearson Education, 2009
- K. Chidambaram and V. Alagappan, Business Environment, Vikas Publication House Pvt Ltd, 2009
- Neelamegam, Business Environment
- K. Chidambaram and V. Alagappan, Business Environment, Vikas Publication House Pvt Ltd, 2009
- Neelamegam, Business Environment
