E-Commerce and Digital Marketing

Paper Code: 
MIV 326
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On    completion   of        this        course,          the students will be able to:

CO 138: Analyze the conceptual framework of e commerce, mobile commerce and social commerce.

CO 139: Summarize the impact of information, mobile, social, digital, IOT and related technologies on society, markets & commerce.

CO 140: Illustrate value creation & competitive advantage in a digital Business environment

CO 141: Examine the changing role of intermediaries, changing nature of supply chain and payment systems in the online and offline world.

CO 142: Classify the prevalent digital business models into various groups and outline their benefits and limitations.

CO 143: Understand the risk in insecure market and challenges in business process.

Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study

 

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

12.00
Unit I: 
Introduction to E-commerce:

Electronic Commerce- An Overview, Electronic Commerce – Cutting edge, Electronic Commerce Framework, Advantages and Disadvantage of E-commerce E-commerce Infrastructure-An Overview, Hardware,Server Operating System, Software, Network Website Network Infrastructure- An Overview, The Internet Hierarchy, Basic Blocks of e- commerce, Networks layers & TCP/IP protocols, The Advantages of Internet, World Wide Web, EDI.

 

12.00
Unit II: 
E-Enterprise:

Managing the e-Enterprise, E-business Enterprise,Comparison between Conventional Design and E-organisation, Organisation of Business in an

e-Commerce Process Models: Introduction, Business Models, E-business Models Based on the Relationship of Transaction Parties, e-commerce Sales Life Cycle (ESLC) Model, Mobile Commerce: Attributes Applications and Benefits of M- Commerce, Internet of Things: Concept of IoT, Smart Homes and Appliances, Smart Cities, Smart Cars,Wearable Computing and Smart Gadgets.

 

12.00
Unit III: 
E-Marketing:

The scope of E-Marketing, Internet Marketing Techniques

Mobile Marketing - Shopping and Advertising

Consumer Oriented Business: Consumer Market, One-to-One Marketing, Consumer Demographics, Maintaining Loyalty, Gaining Acceptance, Online Catalogue, the Pilot Catalogue, A Unique Search Engine

Website Design Issues: Factors that Make People Return to Your Site, Strategies for Website Development

 

12.00
Unit IV: 
Fintech:

E-Banking, Mobile Banking, Pure Virtual Banks, Insurance, and Stock Trading, Other Mobile Finance Application.

Digital Payments: Smart Cards, Stored-Value Cards, EC Micropayments, Payment Gateways, Mobile Payments, Digital and Virtual Currencies, Security, Ethical, Legal, Privacy, and Technology Issues.

Platforms for Social Networking; Social Media Marketing, Enterprise 2.0, Improved Business Models. Entrepreneur Networks, Enterprise Social Networks,The Benefits and Limitations of Social Commerce, Benefits to Customers,Retailers, Employees, players in the ecosystem. Social Collaboration (Collaboration 2.0) - Essentials of Social Collaboration,

 

Unit V: 
Risks of Insecure Systems:

 Introduction, An Overview of Risks Associated with Internet Transactions, Internet Associated Risks, Intranet Associated Risks, risks associated with Business Transaction Data Transferred between Trading Partners

Management Challenges and Opportunities: New Business Model,Required Changes in Business Processes, Channel Conflicts, Legal and Regulatory Environment for e-commerce, Security and Privacy, Managerial Opportunities.

 

Essential Readings: 

*Case studies related to entire topics are to be taught.

ESSENTIAL READINGS:

  • Introduction to E Commerce & Social Commerce, Turban E , Whiteside J , King D, Outland J Springer

  • E-Business and E-Commerce Management- Strategy, Implementation and Practice, Dave Chaffey, Pearson Education.

  • Electronic Commerce – A Managerial Perspective, Efraim Turban, David King, Dennis Viehland, Jae Lee, Pearson Education.

 

References: 

SUGGESTED READINGS:

 

  • David Whiteley: E-Commerce- Strategy technologies and Applications, Tata Mac-Graw Hill, New Delhi, 2000.

  • C.S.V.Murthy: E-Commerce-Concepts, Models & Strategies, Himalaya Publishing house, Mumbai, 2003.

  • 5. Kamalesh K Bajaj & Debjani Nag: E-Commerce, the Cutting Edge of Business- Tata McGraw-Hill, New Delhi, 2002.

  • Bharat Bhaskar: Electronic Commerce,Tata Mc-Graw-Hill, New Delhi, 2003.

  • Perry: E-Commerce, Thomson Publications, New Delhi,2003.

  • Elias M.Awad: Electronic Commerce,Prentice-Hall India, New Delhi,.2002.

E-RESOURCES:

  • E-Commerce and Digital Marketing, Himalaya Publishing.

http://www.himpub.com/documents/Chapter1515.pdf

JOURNALS:

  • Asian Journal of Management Cases
  • Harvard Business Review

 

ACADEMIC YEAR: 
2022-2023
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