Elements of Export Logistics

Paper Code: 
IBG 516
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Marketing is omnipresent, and it applies to international markets also. This course aims at exposing the students to international markets and providing an in-depth knowledge of the forces influencing the marketing practices in overseas markets.

Course Outcome(COs):

 

9.00
Unit I: 
Unit 1

Introduction to Marketing Logistics system: Concept, Objective, Importance, Logistic Tasks.

Strategic Logistics planning, The important Concepts-Cost trade off, Total cost concept, Total system concept.

10.00
Unit II: 
Unit 2

Inland Transport: Road, Rail, water & Air TransportWarehousing: Concept, Functions, Warehousing Corporations in India.

9.00
Unit III: 
Unit 3

International Transport System:Air transport: Airports Authority of India, Air services in India, Directorate General of Civil Aviation, advantages and problems.

Ocean Transport: Significance, Types of ships, liners and Tramps, advantages and problems thereof.

9.00
Unit IV: 
Unit 4

Multi Modalisation: concept, advantages and disadvantages of containerization, types of containers, combined transport document(CTD),Inter modalism and multi modalism.

8.00
Unit V: 
Unit 5

Indian shipping- Importance, Features of Indian shipping policy, problems of shipping industry.

Essential Readings: 
  • Ram Singh, “International Trade Logistics”, Oxford University Press
  • V.V. Sople, “Logistics Management”, Pearson
  • Cherunilam Francis “International Business”, Tata McGraw-Hill Publishing Company Limited, New Delhi
  • N.P. Subba Rao : International Business, Himalaya Publishing House, New Delhi
  • IGNOU International Logistics Module

 

ACADEMIC YEAR: 
2020-2021
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