The Course attempts to equip the students with the knowledge of the various functional aspects involved in physical distribution of goods in international markets.
Introduction to Marketing Logistics system: Concept, Objective, Importance, Logistic Tasks.
Strategic Logistics planning: Concepts-Cost trade off, Total cost concept, Total system concept.
Inland Transport: Road, Rail ,water, Air Transport
Warehousing: Concept, Functions, Warehousing in India, Warehousing Corporation
International Transport System: Air transport, Air Authority of India, Air services in India, advantages and problems.
Ocean Transport: Significance, Types of ships, liners and Tramps, advantages and problems thereof.
Multi Modalisation: concept, advantages and disadvantages of containerization, Inter modalism and multi modalism.
Indian shipping- Importance, Features of Indian shipping policy and problems.
* Case studies related to entire topics are to be taught.
N.P. Subba Rao : International Business, Himalaya Publishing House, New Delhi
Thakur & Mishra : International Business- Concepts & techniques, Deep & Deep Publication Pvt. Ltd
Varshney R.L. and Bhattacharya: International Marketing Management, Sultan Chand