Elements of Export Marketing

Paper Code: 
FTM 301
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

The Course attempts to provide to the students the knowledge of the strategies to sell their products effectively in the international market and various pricing policies adopted for the same.

Unit I: 
International Marketing:

International Marketing environment, Scope of International Marketing, Need and Importance of International Marketing, Difference between Domestic marketing & International Marketing, Challenges in International Marketing.

Unit II: 
Modes of Foreign Market Entry:

Determinants of market selection, Entry modes – Licensing / Franchising, Exporting, Contract Manufacturing, Turnkey Contracts, Joint Venture, Mergers & Acquisitions.

Unit III: 
International Product Planning:

Selection, Product planning, Product Mix, Product Adaptation Vs Standardization, International Product Life Cycle.

Unit IV: 
International Pricing Decision:

Pricing Objectives, Pricing Methods, Factors influencing pricing, Export Price Quotations and INCO terms.

Unit V: 
Distribution Channels:

Meaning, Role and Importance, International channel system (Direct and Indirect), Types of Export distribution channels and their functions, Factors affecting Channel choice.

Essential Readings: 

1. Kothari Jain Mittal, International Marketing, RBD, Jaipur

2. Rathore & Rathore, Export Marketing, Himalaya Publishing House, Mumbai

3. Varshney R.L. and Bhattacharya, International Marketing Management

4. ICFAI Module of International Marketing

References: 

1. Francis Cherunilam, International Business.
2. Parasram, Export: What, Where and How.
3. P.Subba Rao, International Business.
4. Rakesh Mohan Joshi, International Marketing Management.

ACADEMIC YEAR: 
2019-2020
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