GLOBAL STRATEGIC MANAGEMENT

Paper Code: 
MIB 326 C
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course outcomes (Cos):

 

Course outcomes

Learning and teaching strategies

Assessment Strategies

 
 

On completion of this course, the students will be able to:

 

CO 140 C: Understand the basic concepts of strategy and strategic management along with its relevance to global business environment.

CO 141 C: Gain knowledge about various aspects related to choice of strategy, portfolio analysis and competitive advantage at global level.

CO 142 C: Identify the global strategic options available at corporate, business and functional level.

CO 143 C: Understand the aspects and issues involved in global strategic implementation and control

 

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

 

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

  

 

 

12.00
Unit I: 
Concept and role of Strategy;

Strategic Intent: vision, mission, business definition and objectives; Levels of Strategy- Corporate, Business & Functional level, Strategic management process; Concept of Strategic Fit; Leverage and Stretch; Global Strategy and Global Strategic Management.

12.00
Unit II: 
Choice of Strategy:

Concept, process, evaluation of alternatives, decision factors, contingency approach.
Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis.
Competitive Advantage and Core Competence; Blue Ocean Strategy.

12.00
Unit III: 
Strategic options at Corporate Level:

Growth, Stability and Retrenchment Strategies.
Corporate Restructuring Strategic options at Business Level: Porters' Generic Business strategies, Cost Leadership, Differentiation & Focus.
Functional Level Strategies ( Elementary Knowledge only)

12.00
Unit IV: 
Strategy Implementation and Control:

Interdependence of Formulation and Implementation of Strategy; Issues in global strategy implementation- Planning and allocating resources; Strategy evaluation and control: Meaning, Process, Techniques; Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.

12.00
Unit V: 
Ethical and Social considerations in Global Strategic Management:

Corporate Social Responsibility (CSR) – Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders.
Corporate Governance in Global Context: An Overview, Management of corporate governance, duties, responsibilities, attributes and liabilities of corporate board.

Essential Readings: 

• Prasad, L M. (1995), Business policy & strategy, New Delhi: Sultan Chand & Sons.
• Azar Kazmi, Business Policy and Strategic Management.
• Ungson, G.R. and Yim-Yu-Wong, Global Strategic Management, M.E. Sharpe.
• Davidson, W.H., Global Strategic Management, John Wiley, New York.
• David F R(1997), cases in strategic management, New Jersey, Prentice Hall

References: 

SUGGESTED READINGS:
• Porter, Michael E., Competition in Global industries, Harvard University Press, New York,1986.
• Frynas, J.G. and K. Mellahi, Global Strategic Management, Oxford University Press.
• Jauch, L R & Glueck, WF, Business policy and Strategic management, Mc Graw-Hill
• Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi

E-RESOURCES:

• Global strategic Management
http://ebookcentral.proquest.com/lib/iisuniv-ebooks/home.action

JOURNALS:
• Global Business Review , http:// sagepub.com
• Journal of Strategic Management
• Foreign Trade Review, http:// sagepub.com

ACADEMIC YEAR: 
2022-2023
  • Printer-friendly version
  • PDF version