Global Strategic Management

Paper Code: 
MIB 326 C
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. To help students understand strategy management process that is responsive to rapid changes in an organization’s globally oriented environment and also to help them understand tasks of implementing strategy in a global market.

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

PAPER CODE

Paper Title

MIB 326C

 

Global Strategic Management

 

CO 116: To gain understanding about the basic concepts of strategy and strategic management along with its relevance to global business environment.

CO 117: To gain knowledge about various aspects related to choice of strategy, portfolio analysis and competitive advantage at global level.

CO 118: Identify the global strategic options available at corporate, business and functional level.

CO 119: Understand the aspects and issues involved in global strategic implementation and control

CO 120: Acquaint students with various Ethical and Social considerations in Global Strategic Management.

Approach in teaching:

Interactive Hours, Group Discussion, Tutorials, Case Study

 

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

12.00
Unit I: 
Unit 1

Concept and role of Strategy; Strategic Intent: vision, mission, business definition and objectives; Levels of Strategy- Corporate, Business & Functional level, Strategic management process; Concept of Strategic Fit; Leverage and Stretch; Global Strategy and Global Strategic Management.

12.00
Unit II: 
Unit 2

Choice of Strategy: Concept, process, evaluation of alternatives, decision factors, contingency approach.
Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis.

Competitive Advantage and Core Competence; Blue Ocean Strategy.

12.00
Unit III: 
Unit 3

Strategic options at Corporate Level: Growth, Stability and Retrenchment Strategies.

Corporate Restructuring Strategic options at Business Level: Porters' Generic Business strategies, Cost Leadership, Differentiation & Focus.
Functional Level Strategies ( Elementary Knowledge only)

12.00
Unit IV: 
Unit 4

Strategy Implementation and Control: Interdependence of Formulation and Implementation of Strategy; Issues in global strategy implementation- Planning and allocating resources; Strategy evaluation and control: Meaning, Process, Techniques;  Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.

12.00
Unit V: 
Unit 5

Ethical and Social considerations in Global Strategic Management: Corporate Social Responsibility (CSR) – Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders.
Corporate Governance in Global Context: An Overview, Management of corporate governance, duties, responsibilities, attributes and liabilities of corporate board.

*Case studies related to entire topics are to be taught

Essential Readings: 
  • Prasad, L M. (1995), Business policy & strategy, New Delhi: Sultan Chand & Sons.
  • Azar Kazmi, Business Policy and Strategic Management.
  • Ungson, G.R. and Yim-Yu-Wong, Global Strategic Management, M.E. Sharpe.
  • Davidson, W.H., Global Strategic Management, John Wiley, New York.
  • David F R(1997), cases in strategic management, New Jersey, Prentice Hall
  • Porter, Michael E., Competition in Global industries, Harvard University Press, New York,1986.
  • Frynas, J.G. and K. Mellahi, Global Strategic Management, Oxford University Press.
  • Jauch, L R & Glueck, WF, Business policy and Strategic management, Mc Graw-Hill
  • Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi.

 

ACADEMIC YEAR: 
2020-2021
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