INNOVATION AND ENTREPRENEURSHIP

Paper Code: 
MIB 321
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

 

CO 108: Analyze the concept and functions of Entrepreneurship and Entrepreneur.

CO 109: Analyze and evaluate the various aspects and concepts of innovation and creativity.

CO 110: Distinguish and analyze various mechanisms to build a successful business plan.

CO 111: Analyze and evaluate the feasibility of a business plan and learn securing and managing financial resources in organizations.

CO 112: Analyze and evaluate the framework of various types of Product protection.

CO 113: Examine and identify the relevance of Government of India Schemes for Innovation and Entrepreneurship.

Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study

 

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

 

 

12.00
Unit I: 
Entrepreneurship:

Definition, features, concepts, nature, functions and significance.
Entrepreneur: Concept, characteristics, types, functions, role and significance. Entrepreneur vs. Manager.

12.00
Unit II: 
Innovation:

Definition, classification, Innovative models, Product, process, organizational and
marketing innovation and their role in business development, Sources of innovation (push, pull, analogies), transfer of technology.
Creativity:
Creative Thinking, Barriers to creativity, Creative process, Techniques for improving creative process.

12.00
Unit III: 
Building The Business Plan:

Designing a competitive business model and building a strategic plan, crafting a winning business plan, Forms of Business ownership.

12.00
Unit IV: 
Feasibility Planning:

Concept of planning, Four stage growth model, conducting feasibility analysis.

Sources of finance:
Institutional finance to entrepreneurs.

12.00
Unit V: 
Product Protection:

Patents, Trademarks and Copyrights:
Patents, Types of patents, Disclosures, The patent process, Patents in perspective,
Trademarks, copyrights, Intellectual Property rights.

Government of India Schemes for Innovation and Entrepreneurship: Startup India, Make in India, AIM, STEP, Jan Dhan- Aadhaar- Mobile (JAM), Digital India, BIRAC, DST, TREAD, National Skill Development Mission.

Essential Readings: 

• Zimmerer W. Thomas, Scarborough M. Norman, Essentials of Entrepreneurship and small business management, PHI learning private limited, New Delhi, 2011.
• Holt D.H. Entrepreneurship new venture creation.
• S.S. Khanka, Entrepreneurship Development, S.Chand Publications, New Delhi.

References: 

SUGGESTED READINGS:
• Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publications
• E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications.

E-RESOURCES:
• https://egyankosh.ac.in/bitstream/123456789/12318/1/Unit-3.pdf
• http://www.4lenses.org/setypology/models

JOURNALS:
• Journal of Innovation & Knowledge
• Asia Pacific Journal of Innovation and Entrepreneurship

ACADEMIC YEAR: 
2022-2023
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