INNOVATION & CREATIVITY IN ENTREPRENEURSHIP

Paper Code: 
SEBI 102
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Unit I: 

Innovation Concept: Defining innovation, Differences between invention and innovation, Types of Innovation, Innovation indicators.
Creativity: Concept, Importance, stages of Creative Process, 4Ps of Creativity, types of creativity, barriers to creativity, Creative problem solving, Creative thinking

Creativity, Innovation and change: Introduction to Intelligent fast failure (IFF), Idea Journal, Mind Warping, Life Experiment, Change.

Creative Diversity: Introduction, Creative diversity, Creative divergence, Ideation evaluation technique, The paradox structure, critical problem solving process, SAP design Thinking, Creative Diversity Application.

CENTER Model: Character, Entrepreneurship, Ownership, Tenacity, Excellence, Relationship.

Value Creation: Concept, Change equation, Branding, Action Map.
Change: Introduction, Value Creation, Process of change.
Innovation and Entrepreneurship: The entrepreneur, Profile analysis, behaviour and motivations, Lean Start –up, The entrepreneurial ecosystem, Entrepreneurs and strategic decisions.

Essential Readings: 

• Hare Van Thomas (2015), Creating Creativity: Innovation techniques for business, managers and entrepreneurs. Createspace Publishing.
• Makkar Urvashi, Sanjeev Rinku, Jain Sunayana (2015), Innovation and Creativity Management: The Design for future.Bharti Publications.
• Michalko Michael (2011). Creative Thinking. New World Library.

References: 

SUGGESTED READINGS:

  • Michalko Michael (2011). Creative Thinking. New World Library.
  • Batra Promod (2008),Brainstorming for creativity and Innovation. Laxmi Publications.
  • Drucker F Peter (2006). Innovation and Entrepreneurship, Harper Business.

 

 

 

 

ACADEMIC YEAR: 
2022-2023
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