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International Business
The purpose of paper is to give students an in-depth knowledge of International Business Environment with an analysis of strategies adopted by exporters while positioning their product globally
Nature of International Business: Introduction, Nature, Scope , Drivers of International Business, International Business Vs Domestic Business, International Business Decisions, Advantages of International Business
International Business Environment: Meaning, Economic Environment-meaning, economic systems-market, command ,mixed system
Cultural Environment-meaning, language, religion, values and attitudes, customs and manners , aesthetics, education ,social structure, Political and Legal Environment –meaning, political system, international political relations ,political stability ,legal systems, legal jurisdictions, laws relevant to IB
International Trading Environment: Concept, Trade strategies, Argument for free trade, Protection and its methods, Forms of integration, European Union, NAFTA, SAARC, SAPTA
International Pricing: Exporter’s Cost, Pricing Objectives, Factors Affecting Pricing, Pricing Methods, Transfer Pricing, Export Price Structure, Steps in pricing, Export price quotations
International Financial Institutions: International Monetary Fund (IMF)-Objectives, Functions, Organization structure, Resources, World Bank (IBRD)- Objectives, Functions, Organization structure, Resources, International Development Association(IDA),International Finance Corporation(IFC).
Suggested Readings-
- Cherunilam Francis , “ International Business”, Himalaya Publishing House,New Delhi.4th edition
- ChandranDr R., “International Business” ,Jaico Publishing house,New Delhi.2007
- Hill Charles W L., “International Business”,TataMcGraw Hill Ltd,New Delhi.5th edition
- SundaramAnant K & Blade J Steward, “The International Business Environment-Text and Cases” .Prentice Hall Publishing House,New Delhi.
