International Business Environment

Paper Code: 
INB-131
Credits: 
3
Contact Hours: 
3.00
Max. Marks: 
100.00
24.00
Unit I: 
Theoretical framework of Business Environment

Concept, Elements of Environment – Internal and External; Globalization –International, Multinational, Global and Transnational; Changing dimensions of business environment, Techniques for environmental scanning and forecasting.-

22.00
Unit II: 
Economic environment of business
12.00
Unit III: 
Political & Legal environment of business

Political Systems, Factors contributing to Political Risks, Legal Systems, Legal Issues relating to IB – Protection of Intellectual Property, Product liability and safety, Bribes and corruption, Shipping of goods, Environmental laws; Legal environment in India – FEMA, Competition Act, 2002

18.00
Unit IV: 
Technological environment

Meaning of Technology, Innovation, Technology and economic development, Impact of Technology on Globalization, E-Commerce, Influence of Internet, Information Technology; Technology Transfer.-

14.00
Unit V: 
Socio-Cultural environment

Basic elements of socio-cultural environment – language, religion, culture, attitude, education, habits, family; Impact of Socio-Cultural environment on business, An analysis of Eastern Cultural environment and Western Cultural environment.-

Essential Readings: 

• Francis Cherunilam, Business Environment, Himalaya Publishing House, New Delhi.
• Francis Cherunilam, International Business.
• Aswathappa, International Business.
• P.Subba Rao, International Business.
• M.J.Mathew, Business Environment.
• Justin Paul, International Business.

ACADEMIC YEAR: 
2018-2019
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