INTERNATIONAL BUSINESS ENVIRONMENT

Paper Code: 
INB 131
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
12.00
Unit I: 
International Business:

Meaning, Types of International Business, Advantage and Challenges of International Business.
Theoretical framework of Business Environment:
Concept, Elements of Environment – Internal and External; Globalization –International, Multinational, Global and Transnational; Changing dimensions of business environment, Drivers of Globalization

12.00
Unit II: 
Economic environment of business:

Elements of Economic Environment, Economic Systems and Business Environment, International Trade Theories – Mercantilism, Absolute Advantage, Comparative Cost, Heckscher-Ohlin, Product Life Cycle Theory
Indicators of Economic Wealth – GNP, GDP, CPI

12.00
Unit III: 
Political & Legal environment of business:

Political Systems, Factors contributing to Political Risks, Legal Systems, Legal Issues relating to IB – Protection of Intellectual Property, Regulation related to product, Product liability and safety, Bribes and Corruption, Shipping of goods, Environmental laws;
Legal environment in India – FEMA, Competition Act, 2002, Custom Act.

12.00
Unit IV: 
Technological environment:

Meaning of Technology, Innovation, Technology and economic development, Impact of Technology on Globalization, E-Commerce, Influence of Internet, Information Technology; Technology Transfer. Channel of Technology Flow, Issue in transfer of technology.

12.00
Unit V: 
Socio-Cultural environment:

Basic elements of socio-cultural environment – language, religion, culture, attitude, education, habits, family; Impact of Socio-Cultural environment on business, Cultural Traits, Cultural Stereotypes. Culture v/s Organizational Behavior

Essential Readings: 

• P Subba Rao: International Business (Text and Cases), Edition 4, Himalya Publication House, Mumbai.
• Ashwatthapa: International Business, TATA McGraw-Hill Education.
• S.K. Mathur, “International Trade and Finance”, Shivam Book House, Jaipur.

References: 

SUGGESTED READINGS:
• Cherunilam Francis “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi.
• Cherunilam Francis, International Environment, Tata McGraw-Hill Publishing Company Limited, new Delhi

E-RESOURCES:
• International Business, GUPTA, McGraw Hill Education https://www.expresslibrary.mheducation.com/bookshelf

JOURNALS:
• The Indian Journal of Commerce
• Asian Journal of Management Cases

ACADEMIC YEAR: 
2022-2023
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