International Marketing Management

Definition, Scope, Importance of International Marketing, Challenges in International Marketing. Difference between Domestic marketing and International Marketing, International Marketing Environment – Internal and External.

Foreign market selection process, Foreign market entry modes (in brief) - Licensing, Franchising, Exporting, Contract Manufacturing, Turnkey Contracts, Joint Venture, Mergers & Acquisitions.

International Product Planning:
Product planning, Product Mix, Product Adaptation Vs Standardization, International Product Life Cycle
International Pricing Decision:
Pricing Objectives, Pricing Methods, Factors influencing pricing, Export Price Quotations and INCO terms.

Distribution Strategy:
Meaning, Role and Importance, International channel system – Direct and Indirect, Factors affecting Channel choice.
International Promotion Strategy:
Advertisement, E-Marketing, Trade Fairs and Exhibitions.

Overseas Marketing Research:
Meaning, Importance of Marketing Research, Research process.
Marketing of Services:
Characteristics of Services, Services export from India, Service sector- Major barriers to trade.