INTERNATIONAL MARKETING MANAGEMENT

Paper Code: 
IBG-316
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Outcome (COs):

               Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

CO 109: Understand the basic framework of international marketing

CO 110: Evaluate the need and benefits of various modes of entry in international trade

CO 111: Understand the applied concepts of international product planning and product mix

CO 112: Understand the pricing strategies and its implementation.

CO 113: Gauge the     relevance and utility and distribution channels

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments.

 

Learning activities for the students:

Self-learning assignments, Effective questions,

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

 

9.00
Unit I: 
International Marketing:

International Marketing environment, Scope of International Marketing, Need and Importance of International Marketing, Difference between Domestic marketing & International Marketing, Challenges in International Marketing.

 

9.00
Unit II: 
Foreign Market Entry Strategies:

Determinants of market selection, Entry modes (in brief) – Licensing / Franchising, Exporting, Contract Manufacturing, Turnkey Contracts, Joint Venture, Mergers & Acquisitions.

 

9.00
Unit III: 
International Product Planning:

Selection, Product planning, Product Mix, Product Adaptation Vs Standardization, International Product Life Cycle.

 

9.00
Unit IV: 
International Pricing Decision:

Pricing Objectives, Pricing Methods, Factors influencing pricing, Export Price Quotations and INCO terms.

 

9.00
Unit V: 
Distribution Strategy:

Meaning, Role and Importance, International channel system – Direct and Indirect, Types of Export distribution channels  and their functions, Factors affecting Channel choice.

Essential Readings: 
  • Kothari Jain Mittal, International Marketing, RBD, Jaipur
  • Rathore & Rathore, Export Marketing, Himalaya Publishing House, Mumbai
  • Varshney R.L. and Bhattacharya, International Marketing Management, Sultan Chand Publications
  • Francis Cherunilam, International Business, “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi

 

References: 

SUGGESTED READINGS:

  • Parasram, Export: What, Where and How, Anupam Publishers.
  • P Subba Rao : International Business(Text and Cases) , Edition 4,  Himalya Publication House, Mumbai
  • Rakesh Mohan Joshi, International Marketing Management House, Mumbai.

E-RESOURCES:

  • International marketing, Philip Kotler

https://www.pdfdrive.com/marketing-philip-kotler-kotler-philip-marketing-1-philip-kotler-e40034031.html

  • International Marketing, Rai international University.

https://www.pdfdrive.com/international-marketing-e33406695.html

JOURNALS:

 

ACADEMIC YEAR: 
2022-2023
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