Coming soon
INTERNATIONAL MARKETING MANAGEMENT
Definition, Scope, Importance of International Marketing, Challenges in International Marketing. Difference between Domestic marketing and International Marketing, International Marketing Environment – Internal and External.
Foreign market selection process, Foreign market entry modes (in brief) - Licensing, Franchising, Exporting, Contract Manufacturing, Turnkey Contracts, Joint Venture, Mergers & Acquisitions.
Product planning, Product Mix, Product Adaptation Vs Standardization, International Product Life Cycle
International Pricing Decision:
Pricing Objectives, Pricing Methods, Factors influencing pricing, Export Price Quotations and INCO terms.
Meaning, Role and Importance, International channel system – Direct and Indirect, Factors affecting Channel choice.
International Promotion Strategy:
Advertisement, E-Marketing, Trade Fairs and Exhibitions.
Meaning, Importance of Marketing Research, Research process.
Marketing of Services:
Characteristics of Services, Services export from India, Service sector- Major barriers to trade.
• Kothari Jain Mittal, International Marketing, RBD, Jaipur
• Rathore & Rathore, Export Marketing, Himalaya Publishing House, Mumbai
• Varshney R.L. and Bhattacharya, International Marketing Management, Sultan Chand Publications
• Francis Cherunilam, International Business, “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi
SUGGESTED READINGS:
• Parasram, Export: What, Where and How, Anupam Publishers.
• P Subba Rao : International Business(Text and Cases) , Edition 4, Himalya Publication House, Mumbai
• Rakesh Mohan Joshi, International Marketing Management House, Mumbai.
E-RESOURCES:
• International marketing, Philip Kotler
https://www.pdfdrive.com/marketing-philip-kotler-kotler-philip-marketing...
• International Marketing, Rai international University.
https://www.pdfdrive.com/international-marketing-e33406695.html
JOURNALS:
• Indian Journal of Marketing
• Marketing Management
