International Marketing Management

Paper Code: 
IBG 316
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

To be able to operate business in the corporate arena, knowledge of the environmental forces and factors influencing the business operations is vital. This course has been designed to help the students identify these environmental variables and understand their influence on the business.

Course Outcome(COs):

Course

Learning Outcome

 (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

IBG 316

International Marketing Management

CO 79Understand the basic framework of international marketing

CO 80Evaluate the need and benefits of various modes of entry in international trade

CO 81Understand the applied concepts of international product planning and product mix

CO 82Understand the pricing strategies and its implementation.

CO 83

 Gauge the     relevance and utility and distribution channels

 

Class Test

Quiz

Assignments

Observation

 

11.00
Unit I: 
Unit 1

International Marketing: International Marketing environment, Scope of International Marketing, Need and Importance of International Marketing, Difference between Domestic marketing & International Marketing, Challenges in International Marketing.

9.00
Unit II: 
Unit 2

Foreign Market Entry Strategies: Determinants of market selection, Entry modes (in brief) – Licensing / Franchising, Exporting, Contract Manufacturing, Turnkey Contracts, Joint Venture, Mergers & Acquisitions.

9.00
Unit III: 
Unit 3

International Product Planning: Selection, Product planning, Product Mix, Product Adaptation Vs Standardization, International Product Life Cycle.

9.00
Unit IV: 
Unit 4

International Pricing Decision: Pricing Objectives, Pricing Methods, Factors influencing pricing, Export Price Quotations and INCO terms.

7.00
Unit V: 
Unit 5

Distribution Strategy: Meaning, Role and  Importance, International channel system – Direct and Indirect, Types of Export distribution channels  and their functions, Factors affecting Channel choice

Essential Readings: 

 

  • Kothari Jain Mittal, International Marketing, RBD, Jaipur
  • Rathore & Rathore, Export Marketing, Himalaya Publishing House, Mumbai
  • Varshney R.L. and Bhattacharya, International Marketing Management, Sultan Chand Publications
  • Francis Cherunilam, International Business, “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi
    • Parasram, Export: What, Where and How, Anupam Publishers.
    • P Subba Rao : International Business(Text and Cases) , Edition 4,  Himalya Publication House, Mumbai
    • Rakesh Mohan Joshi, International Marketing Management House,Mumbai.

 

ACADEMIC YEAR: 
2020-2021
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