Coming soon
International Marketing Strategy
Objective:
The Course attempts to provide to the students the knowledge of the strategies to sell their products effectively in the international market and various pricing policies adopted for the same.
Learning Outcomes:
• To provide an overview of International Market Orientation.
• To familiarize students with market communication strategies
• To impart the knowledge of different promotional strategies
• To familiarize students with the International Marketing research
• To appraise students with the International Service industry.
Market Orientation & EPRG Framework:
International Market Orientation, Process of Internationalization, EPRG Framework: Ethnocentric, Polycentric, Regiocentric, Geocentric Orientation.
Marketing Communication Strategy:
Meaning, Process, Tools of Marketing Communication, Barriers to International Marketing Communication, Factors preventing Standardization of Marketing Communication
International Promotion Strategy:
Advertisement, Personal Selling, E-Marketing, Trade Fairs and Exhibitions.
Introduction to Marketing Research:
Meaning, Market vs Marketing Research, Scope of Marketing Research, Uses and Limitations of Marketing Research, Research Process
Marketing of Global Services:
Characteristics of Services, Services export from India,
Strategies used by Service sector to enter into foreign markets, Major barriers to service trade.
1. Kothari Jain Mittal, International Marketing, RBD, Jaipur.
2. Rathore & Rathore, Export Marketing, Himalaya Publishing House, Mumbai.
3. Varshney R.L. and Bhattacharya, International Marketing Management.
4. ICFAI Module of International Marketing.
