New Venture Establishment and Management

Paper Code: 
MIV 226
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective: The course seeks to develop a conceptual understanding of the issues involved in the development of new venture and its its effective management.

 Course outcomes: On completion of this paper/course students will-

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

MIV 226

Cross Culture Management

CO 83 : Gain conceptual knowledge of the efforts in venture development

 

CO 84: Demonstrate and value entrepreneurial traits and instincts.

 

CO 85: be able to screen the business idea

 

 

CO 86: Identify potential business opportunity for new venture

 

CO 87: develop a blue print of a business model

 

CO 88: Develop the skills to make financial projections and feasibility

 

Approach in teaching:

Interactive Lectures using whiteboards, Discussion, Reading assignments, Demonstration, Team teaching, Quiz.

 

Learning activities for the students:

Self learning assignments, Effective questions, Solving problems of unsolved questions, Problem based learning-cases, Group learning teamwork, Giving Tasks.

 

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Unit I

Entrepreneurial revolution and entrepreneurial process, Analyzing and Evaluating Business Opportunities, Structural analysis of industries.

 

12.00
Unit II: 
Unit II

Screening venture opportunities, gathering information and analyzing. Evaluating venture opportunities and develop startup strategy. Feasibility analysis and risk taking ability.

 

12.00
Unit III: 
Unit III

An overview of startup finance and sources of finance. Understanding the business model and financial projections—how to forecast expenses and revenue. Gathering the resources, developing entrepreneurial marketing and operational plan. Role of government institutions.

 

12.00
Unit IV: 
Unit IV

Forms of Business Ventures: Retail, Franchising, Manufacturing, Service Enterprise.

Defining start-ups in India, Start- Up Ecosystem, Registration of a start- up, Growth of Start-ups in India

 

12.00
Unit V: 
Unit V

Problems and pitfalls in starting new ventures, failure symptoms and management, risk management, challenges faced by start-ups in India

 

Essential Readings: 
  • Timmons A Jeffry and Spinelli Stephen, New Venture Creation- Entrepreneurship for the 21st century, Tata Mc Graw Hill.
  • Kuratko F Donald& Hornsby S Jeffry,, New venture Management- The Entrepreneur’s Roadmap,pearson  Education.
  • O’Rourke S. James(2009): Writing and presenting business plan, Cengage Learning
  • Stevenson, H.H., Grousebeck, H.I., Roberts, M.J. and Bhide, A. (2000): New Business Ventures and the Entrepreneur, McGraw-Hill, Singapore.
  • Sahay A, Sharma V, Entrepreneurship and New Venture Creation, Excel Books.

 

ACADEMIC YEAR: 
2021-2022
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