New Venture Establishment and Management

Paper Code: 
MIV 226
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

 

Course Outcomes (COs):

 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On    completion   of    this   course,                  the students will be able to:

CO 83: Gain conceptual knowledge of the efforts in venture development

CO 84: Demonstrate and value entrepreneurial traits and instincts.

CO 85: Identify potential business opportunity for new venture.

CO 86: develop a blue print of a business model.

CO 87: Develop the skills to make financial projections and feasibility.

CO 88: Examine the problems and pitfalls in starting ventures and analyze symptoms of failure.

Approach in teaching: Interactive Lectures using whiteboards, Discussion, Reading assignments, Demonstration, Team teaching, Quiz.

Learning activities for the students:

Self-learning assignments, Effective questions, Solving problems of unsolved questions, Problem based learning-cases, Group learning teamwork, Giving Tasks.

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

 

12.00
Unit I: 

Entrepreneurial revolution and entrepreneurial process, Analyzing and Evaluating
Business Opportunities, Structural analysis of industries.

12.00

Screening venture opportunities, gathering information and analyzing. Evaluating venture opportunities and develop startup strategy. Feasibility analysis and risk taking ability.

12.00

An overview of startup finance and sources of finance. Understanding the business model and financial projections—how to forecast expenses and revenue. Gathering the resources, developing entrepreneurial marketing and operational plan. Role of government institutions.

12.00

Forms of Business Ventures: Retail, Franchising, Manufacturing, Service Enterprise.
Defining start-ups in India, Start- Up Ecosystem, Registration of a start- up, Growth of Start-ups in India

12.00

Problems and pitfalls in starting new ventures, failure symptoms and management, risk management, challenges faced by start-ups in India.

Essential Readings: 

*Case studies related to entire topics are to be taught.

 

ESSENTIAL READINGS:

  • Timmons A Jeffry and Spinelli Stephen, New Venture Creation- Entrepreneurship for the 21st century, Tata Mc Graw Hill.
  • Kuratko F Donald& Hornsby S Jeffry,, New venture Management- The Entrepreneur’s Roadmap,pearson Education.
  • O’Rourke S. James(2009): Writing and presenting business plan, Cengage Learning

 

 

References: 

SUGGESTED READINGS:

  • Stevenson, H.H., Grousebeck, H.I., Roberts, M.J. and Bhide, A. (2000): New Business Ventures and the Entrepreneur, McGraw-Hill, Singapore.
  • Sahay A, Sharma V, Entrepreneurship and New Venture Creation, Excel Books.

E-RESOURCES:

JOURNALS:

  • Vikalp sage publication
  • Metamorphosis A Journal of Management Research

 

ACADEMIC YEAR: 
2022-2023
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