Coming soon
Project Viva-Voce
The objective of services marketing is to give the students insight about how the marketing of intangible goods is done. The objective behind imparting practical knowledge regarding organizational behaviour is to acquaint the students with skills so that they can shoulder their responsibilities in a fast changing Competitive Corporate World efficiently.
Course Outcome(COs):
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Course |
Learning Outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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IBG 418 |
Project Viva Voce |
CO 79To understand the practical aspects of International Promotion and Global HRM. CO 80To analyze the different aspect of Marketing Research and Recruitment and selection. CO 81To review different aspects of international market segmentation and internal performance management.
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Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments. Learning activities for the students: Self-learning assignments, Effective questions, |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Case studies/Student Power Point Presentation/Group discussion/Project work based on International Promotion Strategy and Impact of Globalization on HRM.
Case studies/ Student Power Point Presentation/Role Playing/Group discussion/Project Work based on Overseas Marketing Research and International Recruitment & Selection.
Case studies/ Student Power Point Presentation/Role Playing/Group discussion/Project Work based on International Market Segmentation and International Performance Management.
Case studies/ Student Power Point Presentation /Role Playing/Group discussion/Project Work based on International Packaging and International Training.
Case studies/ Student Power Point Presentation /Role Playing/Group discussion/Project Work based on International Marketing Control and International Compensation.
