Project Viva-Voce

Paper Code: 
IBG 518
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The objective of this paper is to give the students insight about international market strategies and the application of marketing research.

Course Outcome(COs):

Course

Learning Outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

IBG 518

Project Viva Voce

CO 79To understand the practical aspects of International Logistics and EXIM documentation.

CO 80To analyze the different aspect of Inland Transport.

CO 81To review different aspects of international transport system and import procedure.

CO 82To create short projects and review work on Containerization and Cargo insurance

CO 83To understand international marketing control. 

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments.

Learning activities for the students:

Self-learning assignments, Effective questions,

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

6.00
Unit I: 
Unit 1

Presentation on characteristics of international marketing

concepts taking examples of different overseas market.

6.00
Unit II: 
Unit 2

Presentation and discussion on export marketing research. Report preparation and Presentation on international product

life cycle.

6.00
Unit III: 
Unit 3

Identification of Marketing research Problem, Development of Research Design, Framing of Questionnaire

6.00
Unit IV: 
Unit 4

Practical aspect of data collection through Primary and Secondary sources, Determination of Sampling Design,

6.00
Unit V: 
Unit 5

Ms. Office: Excel Data Entry and Chart formations, Data Interpretation

Essential Readings: 
  • Khushpat S. Jain, “Export Import Procedures & Documentation”, Himalaya Publishing House, Mumbai.
  • Choudhary B K & Agarwal O P., “Foreign trade and Foreign exchange”, Himalya Publishing house, New Delhi.
  • Cherunilam Francis “International Business”, Tata McGraw-Hill Publishing Company Limited, New Delhi
  • Acharya & Jain , Export Marketing , Himalya Publishing house, New Delhi.
  • Export Import procedures and documentation, IGNOU IBO- 04
  • Nabhis Export Manual

 

ACADEMIC YEAR: 
2020-2021
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