PROJECT VIVA VOCE

Paper Code: 
IBG-318
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcome(COs):

               Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

CO 119:  To understand the practical aspects of Export Finance.

CO 120: To analyze the different aspect of Export Payments in practical terms.

CO 121: To review different aspects of product planning of international business.

CO122: To create short projects and review work on Export Import finance and international marketing management.

CO123: To understand international marketing management and export import finance.  

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments.

 

Learning activities for the students:

Self-learning assignments, Effective questions,

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

6.00
Unit I: 

Case studies/Student Power Point Presentation/Group discussion/Project work based on Domestic Marketing Vs International Marketing and various modes of Export Finance.

6.00

Case studies/ Student Power Point Presentation/Role Playing/Group discussion/Project Work based on Foreign Market Entry Strategies and Export Payment Terms.

6.00

Case studies/ Student Power Point Presentation/Role Playing/Group discussion/Project Work based on International Product Planning and Import Financing.

6.00

Case studies/ Student Power Point Presentation /Role Playing/Group discussion/Project Work based on International Pricing Decision and Managing foreign exchange risk.

6.00

Case studies/ Student Power Point Presentation /Role Playing/Group discussion/Project Work based on Distribution Strategy along with objectives and functions of Export Credit and Guarantee Corporation(ECGC) and EXIM bank .

Essential Readings: 

• Kothari Jain Mittal, International Marketing, RBD, Jaipur

• Rathore & Rathore, Export Marketing, Himalaya Publishing House, Mumbai

• Khushpat S. Jain, “Export Import Procedures & Documentation”, Himalaya Publishing House, Mumbai.

• Choudhary B K & Agarwal O P., “Foreign trade and Foreign exchange”, Himalya Publishing house, New Delhi.

References: 

SUGGESTED READINGS:

  • Cherunilam Francis “International Business”, Tata McGraw-Hill Publishing Company Limited, New Delhi.
  • Parasram, Export: What, Where and How, Anupam Publishers.
  • P Subba Rao : International Business(Text and Cases) , Edition 4,  Himalya Publication House, Mumbai

E-RESOURCES:

  • Trade Finance Explained, An SME Guide for Importers and Exporters

https://www.tradefinanceglobal.com/wp-content/uploads/2020/10/SME-Trade-Finance-Guide-for-Importers-and-Exporters_TFG.pdf

  • International marketing, Philip Kotler

https://www.pdfdrive.com/marketing-philip-kotler-kotler-philip-marketing-1-philip-kotler-e40034031.html

 

JOURNALS:

 

ACADEMIC YEAR: 
2022-2023
  • Printer-friendly version
  • PDF version