PROJECT VIVA-VOCE

Paper Code: 
IBG-518
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcome (COs):

               Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

CO 201: To understand the practical aspects of International Logistics and EXIM documentation.

CO 202: To analyze the different aspect of Inland Transport.

CO 203: To review different aspects of international transport system and import procedure.

CO 204: To create short projects and review work on Containerization and Cargo insurance

CO 205: To understand international marketing control. 

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments.

Learning activities for the students:

Self-learning assignments, Effective questions,

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

6.00
Unit I: 

Presentation on characteristics of international marketing concepts taking examples of different overseas market.

6.00

Presentation and discussion on export marketing research. Report preparation and Presentation on international product
ife cycle.

6.00

Identification of Marketing research Problem, Development of Research Design, Framing of Questionnaire

6.00

Practical aspect of data collection through Primary and Secondary sources, Determination of Sampling Design,

6.00

Ms. Office: Excel Data Entry and Chart formations, Data Interpretation

Essential Readings: 

• Khushpat S. Jain, “Export Import Procedures & Documentation”, Himalaya Publishing House, Mumbai.
• Choudhary B K & Agarwal O P., “Foreign trade and Foreign exchange”, Himalya Publishing house, New Delhi.
• Cherunilam Francis “International Business”, Tata McGraw-Hill Publishing Company Limited, New Delhi

References: 

SUGGESTED READINGS:

  • Acharya & Jain , Export Marketing , Himalya Publishing house, New Delhi.
  • Export Import procedures and documentation, IGNOU IBO- 04
  • Nabhis Export Manual

E-RESOURCES:

  • Logistics and Supply Chain Management, Christopher, Prof Martin, Pearson Education Limited  (Thinktank)

http://ebookcentral.proquest.com/lib/iisuniv-ebooks/home.action

JOURNALS:

  • International Journal of Logistics system and management

 

 

ACADEMIC YEAR: 
2022-2023
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