Coming soon
Project Work
Course Outcomes (COs):
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Course Outcomes |
Learning and teaching strategies |
Assessment Strategies |
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CO1. To Understand the meaning and methods of export finance and will also be able to differentiate between pre-shipment and post-shipment finance CO2. To Identify the factors affecting export payment and to understand the various methods of export payment CO3. To understand the basic framework of international marketing CO4. To Understand the concepts related to Exchange Control & Foreign Exchange Transactions CO5. To Understand the applied concepts of international product planning and product mix . |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Practical Cases, Power point presentation and Solving Questions.
Learning activities for the students: Self learning assignments, Effective questions, Seminar presentation, Giving tasks, Live practical problems analysis
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Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects. |
Case studies/Student PowerPoint Presentation/Group discussion/Project work based on Domestic Marketing Vs International Marketing and various modes of Export Finance.
Case studies/ Student Power Point Presentation/Role Playing/Group discussion/Project Work based on Foreign Market Entry Strategies and Export Payment Terms.
Case studies/ Student Power Point Presentation/Role Playing/Group discussion/Project Work based on International Product Planning and Import Financing.
Case studies/ Student Power Point Presentation /Role Playing/Group discussion/Project Work based on International Pricing Decision and Managing foreign exchange risk.
Case studies/ Student Power Point Presentation /Role Playing/Group discussion/Project Work based on Distribution Strategy along with objectives and functions of Export Credit and Guarantee Corporation(ECGC) and EXIM bank .
• Kothari Jain Mittal, International Marketing, RBD Publication Jaipur and Delhi
• MJ Mathew,”RiskManagement and Insurance”, RBSA Publications,Jaipur.
Reference Books:
• Karam Pal,B.S.Bodla,M.C.Garg,”Insurance Management:Principles & Practices,Deep& Deep Publications.
• Rakesh Mohan Joshi, International Marketing Management, Oxford University Press; 2nd edition
E-RESOURCES:
• International marketing, Philip Kotler
https://www.pdfdrive.com/marketing-philip-kotler-kotler-philip-marketing...
• International Marketing, Rai international University.
https://www.pdfdrive.com/international-marketing-e33406695.html
JOURNALS:
• Global Business Review , http:// sagepub.com
• Marketing Management
