Project Work

Paper Code: 
FTM-403
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

  
 

CO1.             To  provide an overview of International Market Orientation 

CO2.             To    familiarize students with market communication strategies

CO3.             To  impart the knowledge of different promotional strategies

CO4.             To   familiarize students with the different International financial agencies

CO5.             To  appraise students with the Export promotion schemes.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Practical Cases, Power point presentation and Solving Questions.    

 

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Giving tasks, Live practical problems analysis

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects.

  

 

6.00
Unit I: 

Case studies/Student PowerPoint Presentation/Group discussion/Project work based on International Promotion Strategy and Impact of Globalization on HRM.

6.00

Case studies/ Student Power Point Presentation/Role Playing/Group discussion/Project Work based on Overseas Marketing Research and International Recruitment & Selection.

6.00

Case studies/ Student Power Point Presentation/Role Playing/Group discussion/Project Work based on International Market Segmentation and International Performance Management.

6.00

Case studies/ Student Power Point Presentation /Role Playing/Group discussion/Project Work based on International Packaging and International Training.

6.00

Case studies/ Student Power Point Presentation /Role Playing/Group discussion/Project Work based on International Marketing Control and International Compensation.

Essential Readings: 

• MJ Mathew,”RiskManagement and Insurance”,RBSA Publications,Jaipur.
• Varshney R.L. and Bhattacharya, International Marketing Management, Sultan Chand & Sons, 26th Revised Edition.

References: 

Reference Books:
• P Subba Rao : International Business(Text and Cases) , Edition 4, Himalya Publication House, Mumbai.
• Rakesh Mohan Joshi, International Marketing Management, Oxford University Press; 2nd edition

E-RESOURCES:
• International marketing, Philip Kotler
https://www.pdfdrive.com/marketing-philip-kotler-kotler-philip-marketing...
• INTERNATIONAL HRM, ASWATHAPPA, McGraw Hill Education
https://www.expresslibrary.mheducation.com/bookshelf

JOURNALS:
• Journal of emerging market finance (Sage publication)
• International Marketing review

ACADEMIC YEAR: 
2022-2023
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