Coming soon
RESEARCH FOR MANAGEMENT
CO 19. Distinguish between the various types of research and research design.
CO 20. Formulate the steps of a research process and apply them to conduct a research study.
CO 21. Design a questionnaire and use it for data collection
CO 22. Develop a hypothesis and test it.
CO 23. Analyze the collected data using various descriptive and statistical tools and techniques.
CO 24. Construct a research report.
Research: Definition, characteristics, Approaches-Deduction, Induction, Types of Research, Research Process.
Research Design: Meaning, Features of a good research design. Types of Research Design- Exploratory, Descriptive and Experimental studies
Measurement Scales-Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques: Comparative and Non-comparative scaling
Data Collection: Primary and Secondary Data-Methods of collecting data
Questionnaire Design-Objectives, hierarchy of Questions, Process, Lay out, Pilot testing
Sampling Design-Meaning of sample and population, Sampling techniques, sample size calculation Preliminary data analysis- Descriptive statistics- Measures of central tendency (Mean, Mode, Median), Measures of Dispersion (Variance, Standard Deviation, Range) [Applied Knowledge only)
Hypothesis testing- process, student’s T test, Z test, Chi Square test
Correlation and Regression- Meaning, difference, Assumptions of regression, Regression equation- interpretation and its application
Analysis of Variance (ANOVA)- One-way and two-way classification.
Report Writing: Importance, Process, qualities of a Research report, Report layout
Essential Readings:
• H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
• Naresh Malhotra, Marketing Research, Pearson Education.
Suggested Readings: -
• Naval Bajpai, Marketing Research: An Indian Perspective, Pearson
• William G Zikmund, Business Research Methods, Cengage learning
• Cooper & Schindler, Marketing Research, Tata McGraw Hill.
• G C Beri, Marketing Research, Tata McGraw Hill.
• C.R.Kothari, Research Methodology, New Age Publication.
• Levin & Rubin, Statistics for Management, Pearson.
• Anderson, Statistics for Business and Economics, Sweeney and Williams
• Sancheti & Kapoor, Statistics: Theory, Methods and Application, Sultan Chand & Sons
E-resources:
• Marketing Research, Bajpai, Elibrary.in.pearson.com
• Research Methods for Business Students, 5e Saunders, Elibrary.in.pearson.com
• Research Methodology, 1e Chandra, Elibrary.in.pearson.com
• Marketing Research, 7/e (Revised) Malhotra, Elibrary.in.pearson.com
Journals:
• International Journal of Financial Management
• Journal of Strategic Human Resource Management
• South Asian Journal of Human Resources Management
• Vikalpa
• Asian Journal of Management Cases
• Metamorphosis A Journal of Management Research
• Business Perspectives and Research
