Research for Management

Paper Code: 
MIV 124
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to;

CO 19. Distinguish between the various types of research and research design.

CO 20. Formulate the steps of a research process and apply them to conduct a research study.

CO 21. Design a questionnaire and use it for data collection

CO 22. Develop a hypothesis and test it.

CO 23. Analyze the collected data using various descriptive and statistical tools and techniques.

CO 24. Construct a research report.

Approach in teaching:

Interactive Lectures, Group  Discussion, Tutorials, Case Study

Learning activities for the students: Self-learning assignments, presentations

Class test, Semester end examinations,                                Quiz, Assignments, Presentation

 

 

12.00
Unit I: 
Research:

Definition, characteristics, Approaches-Deduction, Induction, Types of Research, Research Process.
Research Design: Meaning, Features of a good research design. Types of Research Design- Exploratory, Descriptive and Experimental studies

12.00
Unit II: 
Measurement Scales-

Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques: Comparative and Non-comparative scaling
Data Collection: Primary and Secondary Data-Methods of collecting data

12.00
Unit III: 
Questionnaire Design-

Objectives, hierarchy of Questions, Process, Lay out, Pilot testing
Sampling Design-Meaning of sample and population, Sampling techniques, sample size calculation Preliminary data analysis- Descriptive statistics- Measures of central tendency (Mean, Mode, Median), Measures of Dispersion (Variance, Standard Deviation, Range) [Applied Knowledge only)

12.00
Unit IV: 
Hypothesis testing-

process, student’s T test, Z test, Chi Square test
Correlation and Regression- Meaning, difference, Assumptions of regression, Regression equation- interpretation and its application

12.00
Unit V: 
Analysis of Variance (ANOVA)-

One-way and two-way classification.

Report Writing: Importance, Process, qualities of a Research report, Report layout

Essential Readings: 

*Case studies related to entire topics are to be taught.

Essential Readings:
• H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
• Naresh Malhotra, Marketing Research, Pearson Education.

References: 

Suggested Readings: -
• Naval Bajpai, Marketing Research: An Indian Perspective, Pearson
• William G Zikmund, Business Research Methods, Cengage learning
• Cooper & Schindler, Marketing Research, Tata McGraw Hill.
• G C Beri, Marketing Research, Tata McGraw Hill.
• C.R.Kothari, Research Methodology, New Age Publication.
• Levin & Rubin, Statistics for Management, Pearson.
• Anderson, Statistics for Business and Economics, Sweeney and Williams
• Sancheti & Kapoor, Statistics: Theory, Methods and Application, Sultan Chand & Sons

E-resources:
• Marketing Research, Bajpai, Elibrary.in.pearson.com
• Research Methods for Business Students, 5e Saunders, Elibrary.in.pearson.com
• Research Methodology, 1e Chandra, Elibrary.in.pearson.com
• Marketing Research, 7/e (Revised) Malhotra, Elibrary.in.pearson.com

Journals:
• International Journal of Financial Management
• Journal of Strategic Human Resource Management
• South Asian Journal of Human Resources Management
• Vikalpa
• Asian Journal of Management Cases
• Metamorphosis A Journal of Management Research
• Business Perspectives and Research

ACADEMIC YEAR: 
2022-2023
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