Social Media Networking and Presentation Skills

Paper Code: 
LAD 320
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Objective:      The objective of this paper is to give students in depth knowledge of the various aspects concerning Personal branding, creating online resume on various platforms, learning to work on writing online and offline content. Emphasis is also given on public speaking, and working amongst different groups and with cultural diversity.

 

Learning Outcomes: After completing this paper students will-

 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

PAPER CODE

Paper Title

LAD 320

Social Media Networking & Presentation Skills

CO 147 Create and analyze personal branding to create an online presence and create own blog.

CO 148 Develop general etiquette and mannerisms, both professional and social.

CO 149 Develop the art of creating presentations and presenting them in front of a large audience.

CO 150 Develop skills to combat stress through meditation and relaxation technique

 

Approach in teaching:

Interactive Lectures, Group Discussion

 

Learning activities for the students:

Presentations

Viva and Presentation

 

6.00
Unit I: 
Unit I

Personal Branding: Converting hobby into passion

Introduction to personal branding, the art of authenticity, Choosing the best social media network, why scheduling is important, Brand maintenance, online identity, creating relationship with the professional network to create a professional personal brand.

Social networking sites: Blogging your passion

Self-discipline and trust building activities, what is blogging and blogging platforms, which platform to choose, setting up a blog, types of blog and blog writing, finding the right subject matter, following skill not passion, do’s and don’ts of blogging.
 

 

6.00
Unit II: 
Unit II

Etiquette

Business Etiquette: Grooming, Positive impression, Communication, Social Imaging. E-Mail Etiquette: Professional Behaviour at work, Subject line, CC-BCC, professional e mail address and other basic do’s and don’ts.

Phone etiquette: Tone of voice, receiving and dialling, phone language, eliminating distraction, basic etiquette and do’s and don’ts.

Whatsapp/messaging etiquette, social etiquette, Business meeting etiquette, cubicle manners, dining etiquette, social media etiquette
 

 

6.00
Unit III: 
Unit III

Pre presentation research and prep

Pre-Presentation Prep, preparing slides and Yourself, Delivering the Presentation, Practical- Individual Presentations and Extempore, do’s and don’ts in presentations, using graphics, images and videos, saving presentations, giving a boost start with a case study or a story, 6 by 6 slide rule. Types of presentations, taking presentations to SlideShare and LinkedIn, importance of research.

 

 
 

 

6.00
Unit IV: 
Unit IV

Stress Management: Knowing the reasons, living a relaxed life, Being Emotionally Wise, Inner self integration technique, Meditation, types and importance.
 

 

6.00
Unit V: 
Unit V

 Seminar/Webinar and Industry Expert Session

These will be conducted by Industry leaders as question answer session and experience sharing.
 

 

Essential Readings: 

Erik Deckers and Kyle Lacy (2010), Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself

ACADEMIC YEAR: 
2021-2022
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