Coming soon
Strategic Management
- This course aims at helping students think about some of the important ethical Implications of the day-to-day happenings and practices of Indian industry and business.
- To improve ethical reasoning by correlating moral concepts to business practices - clarification of the values that determine managerial behaviour.
- To understand Indian Ethos & Values is an important feature of this paper.
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Corporate Strategy: Concept, Strategic Management Process, Strategic Formulation: Strategic Intent, Vision, Mission, Business Definition and Objectives. |
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Environmental Scanning: External- (Macro and Micro) environment appraisal, Porter Five Forces Model for Industry Analysis, Organizational Appraisal, SWOT analysis. |
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Choice of Strategy: Concept, Process, Evaluation of Alternatives, Decision Factors ,Contingency Approach Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis |
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Corporate Level Strategy: Growth, Stability, Retrenchment Combination Business Level Strategy: Porter’s Generic Business Strategies-Cost Leadership, Differentiation & Focus, Competitive Advantage and Core Competence Functional Level Strategies- Elementary knowledge only |
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Strategic Implementation: Concept, Aspects and Issues in Strategic Implementation. Evaluation and Control: Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.
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Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons.
Azar Kazmi, Business Policy and Strategic Management
- David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.
- Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill.
- Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi,
