Strategic Management

Paper Code: 
MIB 323
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

• This course aims at helping students think about some of the important ethical Implications of the day-to-day happenings and practices of Indian industry and business. • To improve ethical reasoning by correlating moral concepts to business practices - clarification of the values that determine managerial behaviour.

• To understand Indian Ethos & Values is an important feature of this paper.

Unit I: 

Corporate Strategy: Concept, Strategic Management Process, 

Strategic Formulation: Strategic Intent, Vision, Mission, Business Definition and Objectives.

Environmental Scanning: External- (Macro and Micro) environment appraisal, Porter Five Forces Model for Industry Analysis, Organizational Appraisal, SWOT analysis.

Choice of Strategy: Concept, Process, Evaluation of Alternatives,

Decision Factors ,Contingency Approach

Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis

Corporate Level Strategy: Growth, Stability, Retrenchment Combination

Business  Level Strategy: Porter’s Generic Business Strategies-Cost Leadership, Differentiation & Focus,

Competitive Advantage and Core Competence

Functional Level Strategies- Elementary knowledge only

Strategic Implementation:

 Concept, Aspects and Issues in Strategic Implementation.

Evaluation and Control:

Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.

 

Essential Readings: 
  • Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons. Azar Kazmi, Business Policy and Strategic Management
ACADEMIC YEAR: 
2016-2017
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