Start-Up & Start Up-Ecosystem

Paper Code: 
MIV 126
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

 

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

 

CO 31: have the knowledge of the start - up ecosystem

CO 32: Know the parameters to assess opportunities for new business ideas CO 33: Know the parameters to assess constraints for new business ideas

CO 34: Design a business model for start-up.

CO 35:   Understand overall feasibility of Idea.

CO 36: Analyze the dynamics of business model and its relevance in managing start-ups

Approach in teaching: Interactive Lectures using whiteboards, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching, Quiz.

 

Learning activities for the students:

Self-learning assignments, Effective questions, Solving problems of unsolved questions; Problem based learning-cases, Group learning teamwork.

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Introduction to Start up:

Defining start-up, Start- up life cycle. Start-up ideas (i.e. interesting ideas so far, idea-generation tools, where to get inspiration from) Developing the start-up team (i.e. start-up roles, advantages of team diversity, networking) Challenges faced by Start- ups, reasons for the failure of start-ups.

12.00
Unit II: 
Start-up Ecosystem:

Elements of start- up ecosystem; Government, Universities, Incubators, investors Ease of Doing Business: indicators, India and Ease of Doing Business Recent Start-up Policy of India: Important provisions of the policy

12.00
Unit III: 
Business Incubation:

Definition, services provided by incubators, Incubator Models and Success Factors, Role of Incubators for promoting start-ups, Accelerators vs Incubators, Atal Incubation Centres

12.00
Unit IV: 
Schemes and Policies for Promoting Startups-

Start up India, Stand Up India, Make in India, Atal Innovation Mission (AIM), NewGen IEDC, Single Point registration scheme, Multiple Grant Scheme, Atal tinkering Laboratories Schemes for promoting start-ups in Rajasthan

12.00
Unit V: 
Crafting a business model and lean start-ups:

Introduction to business model.
Value propositions- conventional industry logic, value innovation logic, customer focused
Innovation; building and analyzing business.

Essential Readings: 

*Case studies related to entire topics are to be taught.

ESSENTIAL READINGS:
• Essentials of Entrepreneurship and Small Business management (5/ed.): Thomas W. Zimmerer, and Norman M. Scarborough. PHI,
• Entrepreneurship: Strategies and Resources, 3/E -: Marc Dollinger; Prentice Hall.
• Bringing New Technology to Market- Kathleen R. Allen, Prentice Hall
• Entrepreneurship in Action, 2/E - Mary Coulter; Prentice Hall
• G.S.Sudha, Fundamentals of entrepreneurship, RBD, Jaipur.

References: 

SUGGESTED READINGS:
• S.S. Khanka, Entrepreneurship Development, S.Chand Publications, New Delhi.
• Nafees A. Khan, Fundamentals of entrepreneurship, Anmol Publications, New Delhi.
• E. Gordon & K. Natarajan, Entrepreneurship Development, Himalaya Publications
• Vasant Desai, Fundamentals of Entrepreneurship and Small Business Management, Himalaya Publications

E-RESOURCES
• The start-up Guide https://www.startupindia.gov.in/content/sih/en/reources/knowledge-bank.html

JOURNALS:
• Journal of Entrepreneurship
• Asian Journal of Management Cases

ACADEMIC YEAR: 
2022-2023
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