ELEMENTS OF EXPORT MARKETING

Paper Code: 
FTM-301
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

               Course Outcomes

Learning and teaching strategies

Assessment Strategies

  
 

CO1.     To Understand the basic framework of international marketing

CO2.     To Evaluate the need and benefits of various modes of entry in international trade

CO3.     To Understand the applied concepts of international product planning and product mix

CO4.     To Understand the applied concepts of international product planning and product mix

CO5.     To Gauge the relevance and utility of distribution channels.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Practical Cases, Power point presentation and Solving Questions.    

 

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Giving tasks, Live practical problems analysis

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects.

  

 

10.00
Unit I: 
International Marketing:

International Marketing environment, Scope of International Marketing, Need and Importance of International Marketing, Difference between Domestic marketing & International Marketing, Challenges in International Marketing.

10.00
Unit II: 
Modes of Foreign Market Entry:

Determinants of market selection, Entry modes – Licensing / Franchising, Exporting, Contract Manufacturing, Turnkey Contracts, Joint Venture, Mergers & Acquisitions.

6.00
Unit III: 
International Product Planning:

Selection, Product Planning, Product Mix, Product Adaptation Vs Standardization, International Product Life Cycle.

10.00
Unit IV: 
International Pricing Decision:

Pricing Objectives, Pricing Methods, Factors influencing pricing, Export Price Quotations, and INCO terms.

9.00
Unit V: 
Distribution Channels:

Meaning, Role and Importance, International channel system (Direct and Indirect), Types of Export distribution channels and their functions, Factors affecting Channel choice.

Essential Readings: 

• Kothari Jain Mittal, International Marketing, RBD Publication Jaipur and Delhi
• Rathore & Rathore, Export Marketing, Edition 2019 Himalaya Publishing House, Mumbai
• Varshney R.L. and Bhattacharya, International Marketing Management, Edition 2015, Sultan Chand And Sons publication

References: 

Reference Books:

·        Cherunilam Francis “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi.

·        P Subba Rao : International Business(Text and Cases) , Edition 4,  Himalya Publication House, Mumbai.

·        Rakesh Mohan Joshi, International Marketing Management, Oxford University Press; 2nd edition.

·        Parasram, Export: What, Where and How.

·        ICFAI Module of International Marketing

E-RESOURCES:

JOURNALS:

  • Indian Journal of Marketing
  • International business review
ACADEMIC YEAR: 
2022-2023
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