ADVANCE INTERNATIONAL BUSINESS

Paper Code: 
IBG-216
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

Course Outcome (COs):

               Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

CO 68: Understand the various modes of entry in international business.

CO 69: Identify the various factors influencing FDI and will also gain knowledge about the cost and benefits of FDI.

CO 70: Gain understanding about various social issues in IB such as Business Ethics, Corporate Social Responsibility etc.

CO 71:  Acquaint themselves with advantages, disadvantages, growth and Organization structure of MNC’s.

CO 72: Understand the various concepts related to Globalization including the difference between Multinational, Global and Transnational companies.

 

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments.

 

Learning activities for the students:

Self-learning assignments, Effective questions,

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

9.00
Unit I: 
Entry in International Business-

Types of International Business, modes of entry- Exporting, Licensing, Franchising, Contract Manufacturing, Turnkey Contracts and Management Contracts.

 

9.00
Unit II: 
Foreign Direct Investment (FDI)-

Meaning, Factors influencing FDI, Reasons of FDI, Cost & Benefit of FDI, FDI in India.

9.00
Unit III: 
Some Social Issues in IB-

Business Ethics, Corporate Social Responsibility (CSR) in Business, Environmental issues & Labour issues.

9.00
Unit IV: 
Multi National Companies (MNC’s) –

Definition, concepts, advantages, disadvantages and growth of MNC, Organization structure of MNC.

9.00
Unit V: 
Globalization-

Meaning, Effects and Benefits, Multinational, Global, Transnational companies, Factors favouring globalization, obstacles.

Essential Readings: 

• Cherunilam Francis “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi
• P Subba Rao : International Business(Text and Cases) , Edition 4, Himalya Publication House, Mumbai

References: 

SUGGESTED READINGS:

  • Ashwattapa: International Business, Tata McGraw-Hill Publishing Company Limited, new Delhi.
  • Cherunilam Francis, International Environment,  Tata McGraw-Hill Publishing Company Limited, new Delhi

E-RESOURCES:

https://www.expresslibrary.mheducation.com/bookshelf

JOURNALS:

 

 

ACADEMIC YEAR: 
2022-2023
  • Printer-friendly version
  • PDF version