Strategic Management

Paper Code: 
MIB 322
Credits: 
4
Contact Hours: 
60.00
Objective: 

This paper aims at helping students think about some of the important ethical Implications of the day-to-day happenings and practices of Indian industry and business. It also aims to improve ethical reasoning by correlating moral concepts to business practices and clarification of the values that determine managerial behaviour.

12.00
Unit I: 
Strategic Management

Concept, Strategic intent, vision, mission, business definition and objectives, levels of Strategy- Corporate, Business & Functional level, Strategic management process, Environmental Scanning: External( Macro & Micro environment appraisal), Porters' Five forces model for Industry analysis, organization appraisal, SWOT Analysis

12.00
Unit II: 
Choice of Strategy

Concept, process, evaluation of alternatives, decision factors, contingency approach. Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis

12.00
Unit III: 
Corporate Level Strategy

Growth, Stability, Retrenchment Combination, Business Level Strategy: Porters' Generic Business strategies, Cost Leadership, Differentiation & Focus. Comeptitive Advantage and Core Competence, Blue Ocean Strategy, Functional Level Strategies( Elementary Knowledge only)

12.00
Unit IV: 
Strategic Implementation

Concept, Aspects and Issues in Strategic Implementation. Evaluation and Control: Meaning, Process, Techniques, and Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.

12.00
Unit V: 
Ethical and Social Considerations in Strategic Management: Corporate Social Responsibility (CSR)

Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders. Corporate Governance: An Overview, Management of corporate governance, duties, responsibilities, attributes and liabilities of corporate board.

Essential Readings: 

Prasad, L M. (1995), Business policy & strategy, New Delhi: Sultan Chand & Sons
• Azar Kazmi, Business Policy and Strategic Management.
• David F R(1997), cases in strategic management, New Jersey, Prentice Hall
• Jauch, L R & Glueck, WF, Business policy and Strategic management, Mc Graw-Hill
• Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi.

ACADEMIC YEAR: