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Strategic Management
This paper aims at helping students think about some of the important ethical Implications of the day-to-day happenings and practices of Indian industry and business. It also aims to improve ethical reasoning by correlating moral concepts to business practices and clarification of the values that determine managerial behaviour.
Concept, Strategic intent, vision, mission, business definition and objectives, levels of Strategy- Corporate, Business & Functional level, Strategic management process, Environmental Scanning: External( Macro & Micro environment appraisal), Porters' Five forces model for Industry analysis, organization appraisal, SWOT Analysis
Concept, process, evaluation of alternatives, decision factors, contingency approach. Portfolio Analysis: BCG Matrix, GE Nine Cell Matrix, Gap Analysis
Growth, Stability, Retrenchment Combination, Business Level Strategy: Porters' Generic Business strategies, Cost Leadership, Differentiation & Focus. Comeptitive Advantage and Core Competence, Blue Ocean Strategy, Functional Level Strategies( Elementary Knowledge only)
Concept, Aspects and Issues in Strategic Implementation. Evaluation and Control: Meaning, Process, Techniques, and Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.
Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders. Corporate Governance: An Overview, Management of corporate governance, duties, responsibilities, attributes and liabilities of corporate board.
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• Azar Kazmi, Business Policy and Strategic Management.
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• Jauch, L R & Glueck, WF, Business policy and Strategic management, Mc Graw-Hill
• Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi.
