Business Policy and Strategic Management

Paper Code: 
MIV 322
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective: The purpose of paper is to give students an in-depth knowledge of Strategic Decision making process in an organization to achieve valuable outcomes, growth and sustainability

 

Course Outcomes: On completion of this paper students will -

 

 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

MIV 322

Business Policy and Strategic Management

CO 111: Identify and recognize the various levels at which strategic decision making happens in an organization.

CO 112: Discuss and define the factors that shape the SWOT analysis of a firm.

CO 113: Develop an environment appraisal that will lead to formulation of strategic plans.

CO 114: Analyze the suitability of strategies that firms have developed in the real world scenario to achieve valuable outcomes.

CO 115: Understand the importance of CSR activities 

CO 116: Analyze strategies adopted by organizations for sustainability.

 

 

Approach in teaching:

Interactive Lectures using whiteboards, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching, Short Quiz consisting of numerical problems

 

Learning activities for the students:

 

Self learning assignments, Effective questions, Solving problems of unsolved questions, Problem based learning-cases, Group learning teamwork,

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, Task based exercise to assess student’s understanding

 

12.00
Unit I: 
Unit I

Nature, importance and concept of strategy; process of strategic management; strategic intent, vision, mission, objectives and goals, Business Definition

 

12.00
Unit II: 
Unit II

Strategic Analysis Models and Tools: External Environment Appraisal using PESTEL

Competitor Analysis using Porter’s 5-Forces model Environmental Threat and Opportunity Profile (ETOP) Value chain Analysis, Scanning Functional Resources and Capabilities for building Organization Capability Profile (OCP) , SWOT Analysis

 

12.00
Unit III: 
Unit III

Strategic Formulation: . Grand strategies, different types of strategies; corporate portfolio analysis; industry and competitor analysis, Porter’s Five force model subjective factors in strategic choices; strategic plan.

 

12.00
Unit IV: 
Unit IV

Strategic Implementations: Developing short term objectives and policies, functional tactics and rewards, Structural Implementations: An overview of structural considerations, McKinsey’s 7 S framework, Establishing Strategic control

 

12.00
Unit V: 
Unit V

Recent Developments: Concept of balanced Score card approach, Importance of corporate social Responsibility and Business Ethics, Concept of Corporate Sustainability, Red Ocean and Blue Ocean Strategies

 

Essential Readings: 
  • Kazmi, A. (2002). Business Policy and Strategic Management. Tata Mcgraw Hill, New Delhi.
  • Wheelen, T.L. and Hunger, J.D. (2003). Strategic Management and Business Policy. Pearson Education, (LPE), New Delhi..

 

ACADEMIC YEAR: 
2021-2022
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