PROJECT VIVA VOCE

Paper Code:

IBG-418

Credits:

Contact Hours:

30.00

Max. Marks:

100.00

Objective:

Course Outcome (COs):

Course Outcomes

Learning and teaching strategies

Assessment Strategies

On completion of this course, the students will be able to:

CO 160: To understand the practical aspects of International Promotion and Global HRM.

CO 161: To analyze the different aspect of Marketing Research and Recruitment and selection.

CO 162: To review different aspects of international market segmentation and internal performance management.

CO163: To create short projects and review work on International marketing strategies and global HRM.

CO164: To understand International market and its challenges.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments.

Learning activities for the students:

Self-learning assignments, Effective questions,

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

6.00

Unit I:

Case studies/Student Power Point Presentation/Group discussion/Project work based on International Promotion Strategy and Impact of Globalization on HRM.

6.00

Case studies/ Student Power Point Presentation/Role Playing/Group discussion/Project Work based on Overseas Marketing Research and International Recruitment & Selection.

6.00

Case studies/ Student Power Point Presentation/Role Playing/Group discussion/Project Work based on International Market Segmentation and International Performance Management.

6.00

Case studies/ Student Power Point Presentation /Role Playing/Group discussion/Project Work based on International Packaging and International Training.

6.00

Case studies/ Student Power Point Presentation /Role Playing/Group discussion/Project Work based on International Marketing Control and International Compensation.

Essential Readings:

Peter J. Dowling, Denice E.Welch, Randal S. Schuller, 2002, International Human Resource Management: Managing people in a multinational context, Banglore, Thompson South Western.
Ian Beardwell, Len Holden,1995,Human Resource Management: A contemporary Perspective, New Delhi, Macmillan.
Kothari Jain Mittal, International Marketing, RBD, Jaipur
Rathore & Rathore, Export Marketing, Himalaya Publishing House, Mumbai

References:

SUGGESTED READINGS:

John Ivancevich, M. and William, R Glueck: Foundations of Personnel and Human Resources Management, Revised Editiion, m 1983, Business Publications, inc
C B Gupta, “ Human Resource Management”.Sultan Chand & Sons,New Delhi.
Cherunilam Francis “International Business”, Tata McGraw-Hill Publishing Company Limited, new Delhi
Parasram, Export: What, Where and How, Anupam Publishers

E-RESOURCES: